A not-so-brief lesson in social protest.

Let’s spend just one more day discussing the recent crosswalk protest in Santa Monica. Or more precisely, the reasons behind the protest and what can be done about them.

As Alex points out in his post about the crosswalk protest, the Santa Monica CM riders have tried everything they could think of to get the city manager, council members and police to work with them to in finding solutions that would work to everyone’s benefit. The only result was more tickets, and more ham-handed police tactics, as if this was the most important item on their agenda.

So what can be done, if nothing has worked?

Start by thinking like a politician. While there are some elected officials who really do want to do the right thing, what matters most to most pols these days are A) the votes they need to get re-elected, and B) the money they need to get those votes. Yes, it sucks, and yes, we all like to pretend that’s not the case, but that’s the system we’re living with these days. So deal with it, already.

And judging by the reaction, the city is more concerned about the people who complain about Critical Mass, than they are about the votes they might lose from CM riders — many of whom live outside the city.

So that leaves money. If one or more of those C.M. rider have extra-deep pockets, it’s game over. Just make the maximum donation allowed under law to the re-election funds of every council member, and drop a hint that it would be nice if the police backed off a little. Then just wait a reasonable amount of time, and the council will decide that maybe Critical Mass isn’t so bad after all.

On the other hand, no deep pockets means you’ve got to get a little more creative.

Get the public on your side. People love underdogs in this country, and want to support those who are being treated unfairly by government — especially in a left-leaning community like Santa Monica.

So why aren’t the people on the cyclists side here? After all, the cyclists are the victims here, at least in terms of being unfairly — and possibly, illegally — ticketed. (Hint: protests that keep them from getting home to their families don’t usually help.)

Get some publicity. Tell your side of the story to anyone who will listen. Talk about why Critical Mass exists, and why you ride like relatively well-behaved hooligans through the streets of Santa Monica once a month. And tell everyone who’ll listen about how unfair the city is being.

While Santa Monica doesn’t have a local newspaper anymore, this is a story that’s tailor made for one of the alternative weeklies. You might also be able to get someone at the Times interested, such as Steve Hyman at the Bottleneck Blog.

Call every TV station. Call the radio stations and see if anyone will put you on the air to tell your story — especially Santa Monica’s public radio station, KCRW. Go to the 3rd Street Promenade and the Farmer’s Market and pass out handbills explaining the police harassment, and the city’s refusal to meet with you.

In other words, use every opportunity and forum you can think of to get your side of the story out there — without pissing people off at the same time.

Document your ride. Equip as many riders as you can with small digital video recorders. That way, you will have proof of what really happens if the police crack down again. Just remember, though — they can use it for proof, too.

Invite guest riders. Invite the press to ride along, and bring their notebooks and cameras. Let them see for themselves how harmless the ride is — and how heavy-handed the police reaction. If they see you getting tickets for violations that didn’t happen, they’ll report on it. And the public is a lot more likely to believe them than a group of rowdy riders.

Besides, wouldn’t you just love to see Paul Moyer on a Critical Mass ride?

Or invite a celebrity to join in. There’s no shortage of successful actors, musicians, models, etc., around here, and some of them love to ride. In this town, it often takes a lot less than six degrees of separation to find someone who knows them.

Just the presence of someone famous may be enough to get the police to back off. Let’s hope not, though. Because if you get a ticket, chances are, no one will really care. But if someone like that gets a ticket, it’s the lead story on Entertainment Tonight.

Contact the City Attorney. If the police really are acting illegally, the city attorney’s not likely to be very happy about it. And if you don’t get any traction there, go over her head.

Get a good lawyer. This is America, where litigation — or the threat of litigation — trumps all. There’s no shortage of cycling attorney’s around here; you may be able to find one willing to represent you pro bono through one of the cycling clubs, like Velo LaGrange. Or you might be able to get the ACLU or Common Cause interested; if not, they should be able to refer you to someone who will be.

Apply pressure. While a couple hundred CM cyclists probably aren’t enough to get the city’s attention, a couple thousand angry cyclists will — and that’s still just a small fraction of the riders who live in Santa Monica, let alone the tens of thousands who pass through every day.

So start a letter writing campaign. Ask everyone you know — and everyone they know — to write the Santa Monica city government and demand that they work with you to find a solution that will allow CM to go on, without causing undue inconvenience to city residents.

There’s always a comprise, if the city and the riders are motivated to find it.

Or go viral. Start an email campaign explaining your position, and asking people to email the city government. Then send it to every rider you know, and ask them to pass it on to every rider they know, as well as contacting every CM group in the country. When the city starts getting angry emails from Des Moines and Kalamazoo — potentially effecting their tourist trade — they’ll pay attention.

Use economic pressure. Again, if a few hundred CM riders stop shopping in Santa Monica, no one’s going to notice. But if a few thousand riders stop spending money in the city, people will pay attention — and the threat of a boycott is often more effective than the boycott itself.

So start an online petition. Ask people to sign a statement saying that unless the city stops writing illegal tickets and negotiates a reasonable accommodation allowing the rides to continue, they will stop spending any money in Santa Monica. No nightclubs, no restaurants, no (gasp!) Starbucks, no REI, no boutiques on Main or Montana.

Ask them to estimate the amount of money they spend in Santa Monica each week when they sign, as well. When the city sees the amount of money local merchants could lose, and the amount they could lose in taxes, they will pay attention.

And I’ll be one of the first to sign it.

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