Last week, I asked if any bike shop owners or employees wanted to explain why you should do business with your local bike shop this holiday season.
First to respond was Linda Coburn of Pedego 101 in Westlake Village, who explained the importance of buying your ebike locally.
Today we hear from David Kooi, owner of Santa Monica Mountains Cyclery in Woodland Hills, one of the city’s most popular shops for road and off-road riders alike.
Not to mention the shop that created one of the bike world’s most brilliant marketing efforts by partnering with the car dealership across the street to allow people to trade in their car for a new bicycle a few years ago.
By David Kooi
Are you looking for a bike? Here are some reasons why you should visit your local bike shop.
Personal Attention and Friendly Expert Advice
Choosing the right bike isn’t always easy. These days, there is a different bike for just about every type of riding and terrain. A good local bike shop is staffed with friendly, helpful experts. Go in and talk to them about the kind of riding you would like to do. They will help you make the right decision. Choosing the right bike will ensure that you’ll get the most from your purchase. If you pick the right bike, you’ll enjoy riding it. And, if you enjoy riding it, you’ll ride it more often. If you pick the wrong bike, it might languish, covered in dust, in your garage. And nobody wants that.
The bikes you’ll find at your local specialty shop are usually better quality bikes than you’ll find online, at department stores, or at big box retailers. Why? Most of the best bike manufacturers only sell their bikes through local, independent shops. Why would they do that when they might be able to sell so many more bikes online or at Wal-Mart and Costco? It’s because they recognize the importance of dedicated specialty shops. They count on these shops to educate their customers on the value and features of their bikes. And they trust these shops to build, fit, and service those bikes properly and professionally.
A Professional Bike Build
When a bike arrives at a shop or at your local Target, it’s in a box full of parts. Some of it is partially assembled in a far-away factory, but it needs a good amount of work and fine-tuning to get it ready to ride. Whom do you trust to build your bike? At a good local bike shop, your bike will be assembled by an experienced professional mechanic and test-ridden for safety. When you go out for your first ride, you can be confident that the bike is safe.
Bikes come in difference sizes. Then, within each size, the bike needs to be adjusted to the individual rider. If you buy the wrong size or don’t get a proper fit, you probably won’t be happy with your bike. When the bike is set up perfectly for you, you’ll be comfortable and happy – and you’ll ride it a lot more. And, if you’re a rider for whom speed matters, a properly fit bike will make you faster. When you buy your bike from a local shop, the bike fit is often included with the purchase of your bike. Further, if you need additional guidance on how to use the bike, most shops are happy to teach you about how to use the shifting, the brakes, and other essential features.
Bikes, much like cars, need maintenance. Some maintenance can be performed at home, like keeping the right amount of air in the tires, cleaning the bike, and lubing the chain. Your neighborhood shop can teach you how to do those things. More complex repairs and maintenance should be performed by experienced mechanics. A good local bike shop is home to such people. Furthermore, some amount of maintenance is typically included with your purchase when you buy from a local shop.
When you get a new bike, you’ll likely need some other items to maximize your enjoyment of that bike. The friendly, knowledgeable experts at your local bike shop can help. The right pair of gloves can help with numb fingers. The right pair of shorts can literally save your butt. A good set of lights and a properly fitting helmet could save your life. A well-stocked flat/repair kit could save you from an Uber ride home. Or maybe you just want some flashy, fancy socks to match your new ride? Whatever you need, a good local bike shop will have the expertise and the selection to help you.
Your neighborhood shop is often a hub for the local cycling community. They can tell you about where to ride, about local events, and about local clubs and teams. They also might host clinics and classes about bike safety, bike handling, bike repair, and bike maintenance.
A good local bike shop also gives back to your community. At my shop, we work with local elementary schools to help get more kids on bikes. We teach local Boy Scout troops about bike safety. We donate bikes to the local Boys & Girls Club for kids in need. We sponsor a mountain bike team at a local high school. And we’re always looking for opportunities to do more. That’s how communities work.
You can also get to know the people who work at your local shop. Most employees are passionate about cycling and excited to talk about it with anyone. Employees don’t turn over at the same high rate as the big box retailers. You can get to you know them. They’ll recognize you when you come in the door. In these days of the Internet and Big Box domination, you might find it nice to have a small, welcoming place to go where everybody knows your name. And they’re always glad you came. At most shops, you are welcome to stop by and say hello and check out the newest gear – even when you don’t have any plans to buy anything new. Or, imagine you find yourself out riding and want to refill a water bottle. Someday, a drone sent by Amazon.com will fly up to you to refill it for you, but in the meantime, feel free to stop by a shop along your route.
A Vibrant Local Economy
Do you want to make a difference in the local economy and in the lives of your neighbors? When you spend $500 at a small local business, you change their day. You get noticed. You get remembered. When you shop local and shop small, your money matters. The money you spend helps to pay the rent. Your money keeps the lights on. Your money pays the salaries of people working there. Those people, in turn, use that money to shop locally and the cycle continues. They pay for tuition. They buy stuff for their kids. They go out to eat at local restaurants. Your money keeps storefronts occupied, keeps your streets and sidewalks clean, and helps sustain a vibrant community. When you shop local, you make a difference.
When you spend $500 at Target, Wal-Mart, or Amazon, you won’t move their quarterly earnings per share one tenth of one penny. You’re just a tiny part of a larger demographic.
Don’t assume that you’ll get the better deal online. Give your local shop a chance. You might be surprised to discover that your local shop is competitive with online prices, especially when you factor in the value of the products they are selling and other services provided. And, in the end, maybe you’ll find yourself willing to spend a few extra bucks for the friendly, expert service, the quality products, and to contribute to your community and local economy.
About the Author
David Kooi is the owner of Santa Monica Mountains Cyclery in Woodland Hills, California.
Santa Monica Mountains Cyclery, 21526 Ventura Blvd, Woodland Hills, CA 91364
If any other bike shop owners or employees want to weigh in on the subject, just email me at the address on the About page.