A few months back, Mark Goodley nearly lost his life in a left hook while riding in Corona del Mar.
Since then, we’ve exchanged a few emails as he continued to recover from his injuries and return to riding. Most have focused on the subject of safety, and how to keep more riders from suffering his fate. Or worse.
Lately, he’s settled on a bold campaign to put multiple bright lights on the backs of bikes to demand attention from motorist, and overcome the common SMIDSY (Sorry Mate, I Didn’t See You) excuse that too often serves as a Get Out of Jail Free card for killer drivers.
To be honest, I can’t say I agree with the approach, for a number of reasons. But I thought it was worth letting Mark explain his program and let you decide.
……..
SAVE YOUR Life, Ride Ultra BRIGHT, Day AND night
I’m not going to get into the political/legal quagmire and entanglement of the who’s right and who’s wrong debates… I AM going to try and make a strong case for how you can greatly increase the odds of NOT being killed (or seriously injured) while riding your bicycle in our streets.
TODAY/ NOW; we will determine and ENGAGE; the quickest, cheapest, and most effective solution to avoid the horrific carnage of cycling’s fatality collisions… This letter applies to both cyclists and drivers. Today… not days, weeks, months, or years into the future… Everything else can/will come with time… safer roads, better drivers, smarter cyclists…
But we’ve GOT to start stemming the tide against the collisions, fatalities and injuries, NOW, TODAY…
I’m becoming more and more convinced, with each day, that the only expedient, practical, affordable, and immediately effective means to reduce the terrifying carnage on our streets is for cyclists to “Ride Ultra BRIGHT, DAY and night.” That is, ride with Multiple Ultra Bright FLASHING LED lights, DAY and night… This is not the ‘ole’ school’ approach of which I have been a staunch advocate in the past. But you’ve got to ask yourself a very real and important question: “which is more important, to look cool or stay alive?” The older (and wiser) we get, the more the response sways to the latter…
It is said that a smart man learns from his own mistakes… while the brilliant man learns from the mistakes of others… So PLEASE, PAY ATTENTION.
BRIGHT FLASHING LED lights are highly visible a minimum of 200 yards away during the DAY TIME! That’s TWO Football fields away… allowing ample time for a driver to spot, identify, move and avoid a cyclist... that’s many, many seconds of time to react, rather than mere fractions of a single second for a driver to see, and avoid YOU which is often otherwise the situation… IMPORTANT Note: Almost EVERY single driver interviewed by the police after a bicycling fatality makes nearly the same exact statement: “I never saw them”… (I would add…until it’s too late)… This is no coincidence as we’ll see below. I am absolutely convinced that most often they are telling the truth.
If we want to be completely honest, ALL of us drive comatose at times, our IQ’s barely register, and what is EQUALLY true, is that often times cyclists ARE literally invisible; we’re in the dark shadows of tall trees on bright sunny cloudless days, riding directly into a sunrise/sunset, behind a wall or building, hidden amongst the cars and trucks in traffic, etc… Combining these two factors together in any proportion is a recipe for DEATH. Half of the world’s population has a below average IQ, increasing a drivers reaction time. (This is not being rude, nor a sociological commentary, but a simple statistical fact). The visual cortex is in the back of the brain, not the front, where it really should be, also lengthening response time. Our eyes’ pupils take a long time to adjust to changing light and dark conditions…. MOST drivers that hit cyclists are not bad people, they ARE human. You get the point… We, as cyclists MUST help them see us.
What’s the answer?
Ultra BRIGHT FLASHING Lights provide and communicate an effective Early Warning Defense System to the driver, giving them time to adjust to our presence. It also subconsciously tells the driver that “we care about our own life and welfare,” a surprisingly powerful and real human response/reaction.
SAVE YOUR Life, Ride ULtra BRIGHT, DAY And night… Attach at least three Flashing BRIGHT LED rear lights to you and your bike… Why three? That is the minimum number of distinct reference points in ‘space’ that our brain’s visual cortex needs to quickly and immediately “lock on” to detect distance, direction and speed… There is no time consuming overhead for the brain to waste many seconds triangulating a position or calculating paths, direction, speed, etc… as with a single point source for example. Why lights on the rear? Because hit from behind collisions outnumber all other fatalities 2-1, and we have to start somewhere. Would it be best to mount more on the front for example? Certainly; but START somewhere. I recommend starting with one on the seat post, one on the left seat stay, and one on your person, the left jersey pocket if possible.
When you go fishing, do you fish with a dark black lure, or do you use a BRIGHT FLASHING LURE? Imagine ALL drivers are just stupid fish, you have to get their attention first, to avoid you…
Ask yourself, why are ALL government/city trucks required by law to have multiples of flashing lights? And THEY’RE HUGE TRUCKS… not easily missed relatively small cyclists…
So far I have only been able to find one rear hit, fatal collision accident (the jury is still out as the Freedom of Information Act info trickles in) where a rider was hit from behind while cycling with light(s) ON (I don’t yet know the brand/model)… (That was Danae Miller on San Joaquin, Newport Beach, last year). Therefore the overwhelming number of fatalities have happened WITHOUT Multiple FLASHING Lights ON… We had two in one weekend here last month! That seems VERY IMPORTANT to me…
Helpful Tips; Light Selection 1. If you can look directly at a flashing light at arm’s length, it’s NOT BRIGHT enough. 2. Get rechargeable batteries and you will quickly form the habit of always turning them on without worrying about “wasting them”… (Costco sells cheap packs). Isn’t your life and health worth more than a package of batteries? (I did it too).
Personally, for the moment, I’m not trying to change the roads, laws, public mindset, driver/cyclist education or habits, etc… and I really don’t care who’s at fault… (from personal experience, I can say with some assurance, that no one lying in the street in their own blood does)… for the moment, I’m trying help you save your own life and that of your family and friends… by preventing horrible accidents like mine… today/now!… and this “solution” clearly seems to be the lowest hanging fruit that’s quickly reachable…
Sometimes, “Might IS RIGHT,” and 2,000-10,000 pounds of hard, fast moving steel is ALWAYS going to be “right” against a cyclist.
Until we live in a perfect world, with perfect drivers, and on perfectly designed and built roads, this is the BEST, EASIEST, FASTEST, and CHEAPEST way to push and skew the odds HIGHLY in your favor.
Keep the rubber side down.
Ciao,
Mark
Note; I was in a near fatality accident on PCH in Corona del Mae three+ months ago, which was outlined in this blog. I ride about 10,000 miles/year, mostly with my wife on PCH. I went to France to see my first TdF in 1976. We’ve ridden stages of all three Grand Tours. I’ve been hit and thrown in Huntington Beach.
Professionally, I am an industrial product designer and teach design/engineering at IVC, but I am also a licensed USA Cycling Pro Race Mechanic and serve on the local Amgen Tour of California Stage Planning Committee in charge of the VIP tents. I studied pre-med at USC with one of my majors being Bio-Psychology, today’s topic.
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